Protecting the brand

Doctors Without Borders is nearly a one billion dollar per year organization. They raise most of that money from private donors, with the majority coming from the US. Small donors make up a large portion of the donations, and bad press can seriously hurt the financials. For this reason, MSF is obsessive about protecting their brand. Staff are not allowed to blog about their work or even post about it on social networking sights. Three staff were removed from a project in Arua, Uganda after posting negative comments about MSF on Facebook.

MSF has had its share of scandals. In an organization that allows staff to use sex workers, it’s no surprise that employees have committed statutory rape.


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